Uncovered with Nutri Advanced

Nutri Advanced are a specialist nutritional brand which focuses on providing support, advice and guidance. They have a wide range of nutritional products aimed at supporting their audiences' health journeys.

AIM:

Spotlight influencers & medical professionals who talk about women's health issues, generating important conversations across social and build brand awareness.

THE CAMPAIGN:

As a team, I worked with 7 UK based, women's health-focused influencers to create a social media series exploring women's health. The aim of this was to encourage open conversation around issues such as PCOS, life after pregnancy and racism felt during maternity care. It was also important to position the brand as advocates for women's health. I managed 3 on-location shoots in Manchester from pre, through to post-production - this involved developing timelines, creating call sheets, booking a production team and handling production on the day.

Results

  • Despite only agree to two pieces of content per influencer, we managed to end the campaign successfully with an additional 17 pieces of content, taking the total to 31.

  • Across the campaign we managed to reach over 115,810 people with the content created.

  • With content spanning across Instagram & TikTok, we cam to over 10,500 engagements.

  • The focus of this campaign was to raise awareness and position Nutri Advanced as a brand with genuine intentions when it comes to women’s health - this was successful given the incredible positive sentiment reaching over 90% by the end of the campaign.