VistaPrint Little Helper 2022 Christmas Campaign

VistaPrint are an online printing company designed to help small businesses and individuals. 

AIM:

Execute a high impact influencer campaign that conveys VistaPrint's quality, breadth of design, ease of use, and price point as our reasons to believe.​​

CAMPAIGN: ​

We worked with 12 content creators across Instagram and TikTok in order to position VistaPrint as the go to in keeping your Christmas simple and stress-free, each creating video content and engaging their audiences in their creation process. The campaign was video content-focused with influencers creating reels and TikToks.

Results

  • With only 12 creators taking park we accumulated 55 pieces pieces of content, securing paid usage across Instagram & TikTok.

  • Across the campaign, we managed to generate a reach of 916,836 people.

  • It was amazing to see 0ver 70,810 people engaging with the content across both Instagram & TikTok.

  • The campaign explored ways of demonstrating Vista’s breadth of services and how these can benefit families at Christmas time, appealing directly to the ‘Ashley’ audience - we saw over 90% positive sentiment across this campaign.