Vista x My Runway Group Cultural Partnership

Vista helps small business owners across the world design and market their business through their various branches including VistaPrint, 99designs & VistaCreate. My Runway Group (MRG) is a small business comprised of business, social and creative ventures, helping emerging creatives and Black businesses lacking access to funding, grants, marketing and mentorship.​

AIM:

Creating a meaningful and impactful partnership with a small business who proactively look for ways to build up their local community.​

THE CAMPAIGN:

We established a relationship between Vista and MRG's network of small businesses, facilitating a networking dinner and the creation and development of episodes for their RUN social media series. The relationship looked to demonstrate how Vista's services can benefit a community of small businesses.

Results

  • The Colour Circle was an exclusive event curated for Black business owners to network & celebrate their success, hosted at the Stork restaurant in Mayfair, London.

    With 20 SBO’s in attendance, we managed to secure a total of 158 pieces of both agreed and organic content during this event with an average engagement rate of 7.13%.

  • I was involved in the curation & production of the launch of the RUN (Remember Us Now) series, celebrating 3 SBO’s and providing them a platform to explain their journey.

    3 episodes were successfully crafted, I was involved in the selection of SBOs, the production materials and merchandise used and attend shoots to help coordinate and ensure the clients wishes were met.

  • With over 700 Black businesses on their waiting list, and keen to open and run a permanent store, My Runway Group were looking to relaunch and streamline their Black In Carnaby website.​

    My role was to coordinate between VistaPrint (UK & US teams), 99designs (Australia team) & My Runway Group (UK) in order to meet everyones criteria, and ensure deadlines were met.

  • This campaign centred on creating a long-standing, genuine relationship between Vista and a small business that was a pillar in their community, and help them reach their goals. This was achieved through working consciously and effectively communicating with teams across 3 continents.

    Because of this we developed important relationships and spread the word with 194 pieces of content created by the end of the campaign.