VistaPrint Unregiftable Christmas Campaign

VistaPrint are an online printing company designed to help small businesses and individuals.

AIM:

Build brand awareness and consideration of VistaPrint as the destination for personalised, unique gifts at Christmas.

THE CAMPAIGN:

We worked with 14 influencers across Instagram and TikTok. They had the opportunity to infuse their distinct style and personality with VistaPrint’s easy-to-personalise products and create gifts that were completely unregiftable.

Results

  • This campaigned gained an amazing 1,200,000 impressions across the content!

  • Having reached an a wide audience, the content generated an incredible 150,373 engagement actions.

  • This campaign was well received by our influencers audiences, generating an impressive engagement rate of 7%.

  • Targeting a younger audience through partnerships with key influencers within the entertainment and lifestyle space meant we saw excellent results that exceeded our initial KPIs. We also saw an exceptional amount of positive sentiment on the content that was most organic to the creators channel.